[Download] Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry de Bill Breen,David Robertson Libros Gratis en EPUB
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry de Bill Breen,David Robertson
Descripción - Críticas 'The raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world.' (Financial Times)'A nuanced and readable case study.' (Wall Street Journal) Reseña del editor LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it. Biografía del autor DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
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Ingeniería económica u n i lima perú diciembre 2017 robertson, autor de bloque a bloque cómo lego reescribió las reglas de la innovación y conquistó la industria mundial de juguetes brick by brick how lego rewrote the rules of innovation and conquered the global toy industry, dice que la empresa danesa se vio amenazada por los juegos virtuales, como, por ejemplo, minecraft, en que jugadores online construyen y destruyen en Brick by brick how lego rewrote the rules of innovation libro brick by brick how lego rewrote the rules of innovation and conquered the global toy industry, bill breen, isbn 9781847941176 comprar en buscalibre ver opiniones y comentarios compra y venta de libros importados, novedades y bestsellers en tu librería online buscalibre argentina y buscalibros Drupal open source cms drupal diff git acoreassetsvendorzxcvbnzxcvbnasyncjs bcoreassetsvendorzxcvbnzxcvbnasyncjs new file mode 100644 index 0000000404944d devnull b
Detalles del Libro
- Name: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- Autor: Bill Breen,David Robertson
- Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
- Tamaño del archivo: 13 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
LIBRO Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry de Bill Breen,David Robertson PDF ePub
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